Marketing
Marketing Support for Artists
At YR Records, we believe that great music deserves to be heard by the right audience. When you partner with us, you’ll not only gain access to industry-leading distribution and support, but also a comprehensive marketing strategy tailored to help you grow your fanbase and reach your full potential. Here’s what we offer:
Custom Digital Marketing Campaigns
We work with you to design targeted campaigns that highlight your music and engage your audience across digital platforms. Whether it’s a single, album, or EP, we’ll ensure that your release gets the attention it deserves.
Social Media Strategy & Content Creation
Tailored content for Instagram, TikTok, Twitter, Facebook, and more. This includes promotional videos, album artwork, behind-the-scenes content, and teaser clips.
Targeted Ads
Paid social media and Google ads to reach fans in your genre and beyond, driving streams, views, and conversions.
Influencer & Playlist Outreach
Our team connects with influencers and curators to get your music placed on key playlists and featured in viral trends.
Press & PR Outreach
We’ll make sure the right media outlets know about your release.
Press Kit Creation
We craft professional press kits, including bios, photos, and press releases that highlight your story.
Media Coverage
Our PR team works to secure coverage with online publications, blogs, podcasts, and radio stations to help generate buzz around your music.
Interview & Feature Placement
We'll help you get featured in artist interviews, album reviews, and spotlights across various media channels.
Email Marketing & Fan Engagement
Connecting with your fans is essential. We’ll help you build an email list and deliver targeted, engaging campaigns to keep your audience connected and excited about your upcoming releases.
Custom Email Campaigns
Professional email templates and timely updates to keep your fans in the loop and informed about new releases, tour dates, and special events.
Fan Club/Subscription Services
Set up and manage your fan club or Patreon page to offer exclusive content, pre-sales, and personalized interactions.
Tour & Live Event Promotion
If you’re hitting the road, we’ll support your live show promotion with a full suite of services.
Tour Announcements
We’ll help announce and promote your tours, shows, and live streams to ensure maximum attendance.
Event Promotion
Social media support, digital ad campaigns, and email blasts to promote local and virtual shows.
Tour Merch & Exclusive Products
Assistance in creating exclusive merchandise and bundles to drive revenue and deepen fan engagement.
Data Analytics & Reporting
We provide detailed insights into how your release is performing.
Sales & Streaming Analytics
Track streams, downloads, and social media performance with regular updates on your campaign’s impact.
Audience Insights
Data on where your fans are located, their behaviors, and their engagement with your music, so you can fine-tune future releases and marketing efforts.
Artist Development & Branding
We’re here to help you grow as an artist, both musically and professionally.
Branding Strategy
From logo design to messaging, we’ll help you build a cohesive brand identity that resonates with your audience.
Long-term Career Planning
We don’t just focus on your current release – we’re invested in your future success. Together, we’ll map out a long-term strategy for your music career.
By choosing to release with YR Records, you're not just getting a label — you're gaining a dedicated partner in your music journey. From the first track to the final tour, we’ll help you reach new heights and achieve your artistic and business goals.